LMLLast Man Leagues
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Privacy Policy

Effective Date: 5 June 2026

This Privacy Policy explains how Last Man Leagues ("LML", "we", "us", or "our") collects, uses, stores, and protects your personal information when you use our website at lmlofficial.com and any related services (collectively, the "Service").

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect the following categories of information when you register and use Last Man Leagues:

Account Information

  • Your email address, used to create and manage your account
  • Your display name and profile details (first name, last name, avatar)
  • Your favourite Premier League team, if you choose to provide it

League & Gameplay Data

  • Leagues you have created or joined
  • Your weekly team picks, scores, and standings
  • Season history, statistics, and performance summaries
  • League codes you have shared or used

Device & Technical Information

  • Browser type and version
  • Device type and operating system
  • A device fingerprint used to manage push notification registrations
  • IP address (collected by our hosting infrastructure)

Notification Preferences

  • Your chosen notification level (Essential, All, or Disabled)
  • Push notification tokens registered to your device

2. How We Use Your Information

We use the information we collect solely to provide, maintain, and improve the Last Man Leagues platform. Specifically:

  • To create and manage your account and authenticate your sessions
  • To operate leagues, process your weekly picks, and calculate standings and statistics
  • To provide season summaries, awards, and the Season Wrapped experience
  • To send transactional emails such as league invitations, renewal requests, and deadline reminders — but only where you have opted in to notifications
  • To send push notifications to your registered device based on your notification preferences
  • To prevent fraud, abuse, and unauthorised access to the platform
  • To diagnose technical issues and improve platform performance

We do not sell your personal data. We do not use your data for advertising or marketing beyond the operation of the LML platform itself.

3. Data Storage and Security

Your data is stored on secure cloud infrastructure. We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

  • All data is transmitted over encrypted HTTPS connections
  • Access to personal data is restricted to authorised administrators only
  • We apply role-based access controls to limit what each user can view or modify
  • We retain your account data for as long as your account is active, or as required by applicable law

While we implement appropriate safeguards, no method of transmission over the internet is 100% secure. We encourage you to use a strong, unique password and to contact us immediately if you suspect any unauthorised access to your account.

4. Your Rights Under UK GDPR

As a UK-based platform, we respect and uphold your rights under the UK General Data Protection Regulation. You have the right to:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request that we correct any inaccurate or incomplete data
  • Deletion: Request that we delete your personal data ("right to be forgotten"), subject to any legal obligations we may have to retain certain records
  • Data Portability: Request that we provide your data in a structured, commonly used, machine-readable format
  • Withdrawal of Consent: Where we rely on your consent to process data (e.g. for notifications), you may withdraw that consent at any time via the Settings menu within the app
  • Object to Processing: Object to certain uses of your data, including for profiling purposes
  • Restriction: Request that we restrict how we use your data in certain circumstances

To exercise any of these rights, please contact us at admin@lmlofficial.com. We will respond to all valid requests within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

5. Cookies and Analytics

Essential Cookies

We use essential cookies and local storage to maintain your login session and remember your preferences. These are strictly necessary for the platform to function and cannot be disabled.

Performance and Analytics Cookies

We may collect anonymised usage data to understand how the platform is used and to improve the experience. Where any analytics tools are used, they are configured to respect user privacy and do not identify you personally. We do not use tracking cookies for advertising purposes.

By continuing to use Last Man Leagues, you consent to our use of essential cookies. You can manage cookie settings through your browser at any time, though this may affect your ability to use certain features.

6. Third-Party Services

We use a limited number of trusted third-party providers to operate the platform. These providers may process your personal data only as necessary to provide their services to us and are subject to appropriate data protection agreements.

  • Hosting and Infrastructure: Our platform is hosted on cloud infrastructure that stores and processes data on our behalf. All data is stored within jurisdictions that provide adequate protection under UK GDPR.
  • Email Providers: We use a third-party email delivery service to send transactional emails such as invitations and deadline reminders. Your email address is shared with this provider solely for the purpose of delivering these messages.
  • Push Notifications: Push notifications are delivered via browser and device notification standards. Device tokens used for this purpose are stored securely and not shared.
  • Analytics: If any analytics tooling is active, it is configured in a privacy-preserving manner and does not personally identify users.

We do not share your personal data with any third parties for their own marketing, commercial, or analytical purposes.

7. Children's Privacy

Last Man Leagues is not directed at children under the age of 13, and we do not knowingly collect personal information from children under this age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at admin@lmlofficial.com and we will take steps to remove that information promptly.

If you are aged 13 to 17, we recommend that a parent or guardian reviews this Privacy Policy before you use the platform.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the Effective Date at the top of this page.

We encourage you to review this Privacy Policy periodically. Continued use of the platform after any changes constitutes your acceptance of the updated policy. If we make significant changes that affect how we use your data, we will endeavour to notify registered users by email.

9. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal data, please contact us:

Last Man Leagues

Email: admin@lmlofficial.com

Website: lmlofficial.com

Jurisdiction: United Kingdom

© 2026 Last Man Leagues · lmlofficial.com

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